Turn Orange Online Reputation Management
If you need online reputation management we don't have to explain what it is... you are already a victim.
The good news is that there is a solution; the bad news is that there is no quick fix. Our job is to either have it removed or bury it.
More good news... online reputation management doesn't have to cost a small fortune. You don't need a law firm... yes they do exist.
Some scary statistics why online reputation management is necessary:
- Online reputation management makes a difference - 86% of online U.S. adults have used a search engine like Google to find more information about another person.
- Online reputation management makes a difference - 75% of online U.S. adults have searched their own name in a search engine. Of those that searched their own name, almost half (48%) said most of the search results about them are not positive; nearly a third (30%) said nothing shows up about them at all.
- Online reputation management makes a difference - Nearly a third (31%) of online U.S. adults that have searched another person online have looked up a politician. Of those that did, over half said the search influenced their voting decision.
- Online reputation management makes a difference - Among online U.S. adults that have searched someone else online, 42% have searched someone before doing business with them. Of those that did, 45% have found something that made them decide not to do business.
- Online reputation management makes a difference - Almost half (43%) of online U.S. adults that have searched someone else online have searched a potential date, significant other, or ex-boyfriend/girlfriend, making romantic searches one of the most common search among U.S. adults.
Online reputation management is not the warm fuzzy area of being online, unfortunately it has become its own industry.
There are cases of reputable organizations or individuals—even those with newly created websites—that may find their brand or name listed in search engine's suggestions as scam.
Domain names can be critical to an organization or person's online reputation. Such negative suggestions which are harmful to the online reputation of the organization or individual are often caused by negative contents on personal blogs, complaint sites, scraper sites, forums and comment sections.
In such cases where it is not possible to ask for the negative contents to be taken down, experts agree that online reputation management is justifiable in this regard, and some experts advise that the proper thing to do is to push down the visibility of such negative search engine results through proactively publishing useful, positive information about the organizations or individuals.