turn Orange Search Engine Optimization (SEO)

Do your search engine optimization (SEO) efforts include:

  •     Social media Strategy?
  •     Press Releases call to action?
  •     Video & YouTube Channel?
  •     Internal links implementation?
  •     Competitive analysis methodology?

So you can....

  •     Audit your implementation of keywords
  •     Create a search engine optimization strategy for content
  •     Conduct an ongoing competitive analysis
  •     Build external link campaign
  •     Expand internal linking

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Search engine marketing (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch. The New York Times defines SEM as 'the practice of buying paid search listings'.

Do you need search engine optimization (SEO)? Are you ready to Turn Orange? Contact us.

From Wikipedia, the free encyclopedia

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